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Knock Your Client’s Socks Off! 10 Tips for Your Consulting Firm’s Meetings

Your clients send your consulting firm checks with plenty of digits. In return, you’re likely to conduct at least one meeting during which you present findings, results and/or recommendations.

How do you knock their socks off so they have cold toes they pump your hand enthusiastically, sign up for more of your consulting wizardry and recommend your consulting firm to their friends, neighbors and peers?

Below are ten tips for delivering a dynamite meeting. Actually, you’ll see only nine. I left a spot open for you to fill.

Ten Tips for Dynamite Client Meetings

Know Your Story

Every great presentation is built around a narrative—a message you want to impart.

When you’re crystal clear on your message, you’re more likely to wow your client.

Don’t Bury the Lead
(or the Lede)

Kicking off with a mystery is a tried and true approach… for a speech to a roomful of prospects, not for a presentation to your client as part of a project.

Your story has a punchline—it’s your Aha! or your recommendation or finding.

Lead with the punchline.

Remember Basic Meeting Hygiene

The basics you were taught during your first year of work still apply:

Always create a clear agenda, explicitly call out the purpose of the meeting, start and stop on time, and bring a big plate of cookies if the meeting is in person. (Two plates, please, if I’m attending.)

Start Right-Side Up

Even if you follow all the basics of meeting hygiene, start every meeting with the Right-Side Up Inquiry:

What would make this meeting useful, valuable, and helpful to you?

Most of the time, your client will want you to follow the agenda you suggested ahead of time.

Occasionally something else is on their mind, and following their lead will make your firm a hero.

Interact and Share Ownership

Please don’t stand at the front of the room (or pin yourself on the Zoom/Teams meeting), then drone for two hours.

Make every presentation interactive and invite your client to actively craft the meeting’s final outcome with you.

Even better: invite your client to be part of the results presentation.

Challenge Your Client

If every concept, finding, result, and recommendation you present to your consulting client jibes completely with what they already know, your work may still be perceived as high value.

However, your firm’s halo will glow brighter if you occasionally disagree with your client’s starting position.

The best consultants lead their clients someplace new and surprising.

Connect Personally

A “wow!” meeting is a visceral experience, not an intellectual exercise.

Through personal, individual attention, create an emotional connection between your client, you, your firm, and your message.

Lift Up (Never Lower)

Take every occasion to make your client look good.

Conversely, don’t ever cause anyone to feel like they’ve lost time, money or reputation.

Disagreeing with a client’s premise can add value.

Publicly telling a client in front of their peers that they’re wrong may cost you the client regardless of whether or not you’re right.

Prep for Pushback

Depending on who’s in your meeting, your awesomeness may be met with disbelief, thinly-veiled heckling, disagreement or numbskullery.

Walk into the meeting prepared for these types of responses so that you handle them all with grace.

Otherwise, you’ll find yourself becoming defensive, and that’s not good for business.

What Else?

I created a longer list, but I want input from you. What’s your tip for delivering a dynamite meeting?


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