An Easy Approach to Build Awareness of Your Boutique Consulting Firm

Most boutique consulting firms bemoan the paltry awareness of their firm compared to large, well-known consulting firms.
You can, however, build very high awareness in your target market, as demonstrated by the rapid emergence of Umbrex as a competitor to GLG, Catalant, Business Talent Group, a-connect and similar businesses.
That’s why this episode dives into the whys and hows of building awareness with the perfect guest: Will Bachman, Managing Director of Umbrex.
[spp-player url=https://traffic.libsyn.com/davidafields/S1E6_Easy_Approach_to_Build_Awareness_of_Your_Boutique_Consulting_Firm_with_Will_Bachman.mp3]More Information on this Episode’s Guest
Will invites you to connect with him on LinkedIn. You can also learn more about Umbrex by visiting https://umbrex.com or by sending an email.
In the CrackerJack Consulting Podcast, you’ll learn tips, tools and best practices for running a more successful, boutique consulting firm, based on the wisdom of people who’ve actually been there, and done that.
This episode includes a prize—a practical, tactical tool that will help you build your firm.
Pro tip: Listen to the very end of the episode!
Text and images are © 2026 David A. Fields, all rights reserved.
David A. Fields Consulting Group 
